Descriptive Analytics
Describe what has happened.
This could include digital measurement, campaign analytics, current lifetime value, data portrait analysis and multi-touch attribution.
Analytics is the Secret Weapon for Brands
The expectation to deliver more with fewer resources has never been higher. Brands must transform their data-driven marketing practices to gain the right customer intelligence to drive better marketing decisions and drive growth.
Yet only a small percent of brands today truly leverage analytics to derive insight and optimize marketing decisions.
Did You Know?
Only 10% of brands are truly leveraging marketing analytics to derive insight and automating the optimization of business decisions.
Source: Winterberry Marketing Analytics Strategy Research
Which Analytics is Best for You?
There are also many different types of marketing analytics approaches and strategies that brands use to address key business questions across the customer journey.
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Diagnostic Analytics
Describe why it happened.
This could include A/B testing and measurement, customer insights, trend analysis and optimal frequency analysis.
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Predictive Analytics
Predict what will happen by leveraging data from the past.
This could include acquisition models, response models, attrition models, future lifetime value, cross-sell and propensity models.
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Prescriptive Analytic
Recommend the next-best action to drive specified objectives.
This could include segmentation, next-best action analytics and journey optimization.
Did You Know?
Nearly 75% of brands are leveraging support from a third-party provider to bridge the marketing analytics skill gap.
Source: Winterberry Marketing Analytics Strategy Research
How Acxiom Analytics Can Supercharge Your Marketing Performance?
Our data analytics services help you deliver better customer experiences and improve marketing performance, leveraging data and decision intelligence to drive the best possible actions across the customer lifecycle.
As an extension of your team, we provide tailored, hands-on, practical analytics services across the customer lifecycle. Our approach flexes with your needs. No matter where you are on the analytics journey, our industry data-driven marketing experts will engage with you to provide the right solution to help you achieve your business goals. Powered by unrivaled data, analytics platforms and tools, we help you achieve your marketing goals.
With Acxiom Analytics, Brands Win
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for a specialty retailer during critical back-to-school campaigns.
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to customers and conversions for a leading financial services organization.
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for a retailer seeking to improve time to market
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in premiums from retaining members who had a high probability of churning. 500x ROI generated for the campaign
Sign Up Today for Your Free 45 Minutes Analytics Assessment
We work with Fortune 500 brands to manage and mine their data day in and day out. Our industry experts are ready to help you rapidly address your most pressing data-driven marketing questions – so engage with us today. Want to explore together? Sign up for a free 45-minute analytics assessment.
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