Giles Hall
Director Account Management
I lead Indirect Sales at Acxiom EU, working with the IPG Health and Acxiom’s partner network to enhance brands capabilities to recognise and personalise communications with HCP’s.
We have seen the Pharmaceutical industry on a journey to digitalise for a number of years, but the Covid pandemic has accelerated the requirement and moved it from roadmap to priority.
We know that an HCP’s time is precious. We want to ensure their time on a brands portal, and the communications they receive across channels are as relevant as possible.
We help Pharmaceutical brands to:
- understand the requirements on their business for a successful program
- develop use cases
- create a data & technology roadmap aligned to their ambitions
- select and implement the right technology eg CDP’s
- understand their data and make it actionable