London, 25th March 2020, Acxiom, the data and technology foundation for the world’s best marketers, has announced the appointment of Mike Menzer as its Executive Vice President and General Manager for its international business.
With over 20 years of experience, Mike previously served as Senior Vice President at Acxiom, responsible for strategic accounts. His proven track record establishing next-generation marketing solutions, developing and leading digital-savvy teams and driving sustainable year-over-year growth, uniquely qualifies Mike for this role.
In years to come, Mike will be focused on the next stage of Acxiom’s international strategy, inspiring and leading brands to truly know their customers. We’re now in an era of data-driven transformation, where data and technology is fundamental to shaping innovation across the strategic value chain. Whether it’s acquisition, retention, or cross-sell/up-sell strategies, data and technology are paramount to drive business outcomes for the brands we serve.
Prior to joining Acxiom, Mike spent seven years at Teradata as Managing Director for Northeast Financial Services, where he was responsible for go-to-market strategies and worked with Fortune 500 clients to lead sales and service efforts. Mike was also previously Regional Sales Manager at Sybase, and has held customer-focused roles at HP and Cable & Wireless. He has relocated to London from New Jersey for the role.
Mike said, “I’m excited to take on this new position as Head of International, and to be working closely with my colleagues across Acxiom and IPG. We’ve hit 2.0 of the information economy, and there are challenges along with huge opportunity. Our goal is to work with brands to help build trust in the data-driven world, using data and technology, as well as the applicaton of those, analytics, to drive business outcomes for our clients and create great customer experiences.”
Chad Engelgau, CEO at Acxiom, added: “We’re very pleased to have Mike in this senior role. In every role he’s had at Acxiom, he’s delivered transformative, positive change by innovating with our clients and their customers.”
Acxiom provides the data and technology foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 50 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Acxiom is a registered trademark of Acxiom LLC. For more information, visit Acxiom.com.