AOS

Acxiom Disrupts Conventional Marketing Models with New Audience Operating System (AOS)

Posted by | Presse | One Comment

First of its kind cloud-based platform puts the world’s best data and insights at marketers’ fingertips to deliver true 1:1 marketing at scale and revolutionize customer experiences

New York, NY. – September 24, 2013 — Acxiom® (Nasdaq: ACXM), the leading enterprise data, analytics and software-as-a-service company, today introduced a new way for marketers, agencies and publishers to define, manage and reach best audiences across online and offline channels. Acxiom Audience Operating System™ (AOS) is unique because it enables marketers to connect all types of traditionally disconnected data and – for the first time – to create a truly singular view of the consumer. AOS derives better insights to help marketers more clearly understand their audiences and more accurately anticipate what will appeal to them. This creates more effective marketing campaigns and ultimately, happier consumers. Read More