Similar to the parable of the blind men who all have differing description of an elephant, the marketing industry struggles to agree on the power of big data. Too focused on disparate interesting features, we collectively fail to see the complete picture. Expand beyond the limitations of current perception — learn how marketers can better serve consumers. We’ll examine technological innovations to support matching and activation of advertiser first party proprietary data.
Phil Mui, Chief Product and Engineering Officer, Acxiom