Will mobile advertising ever reach its potential? The answer lies in rectifying the issues of disparate tools, networks/exchanges, developing useful analytics and improving the customer experience. Hear from industry leaders including a premier advertiser, publisher, an ad network and data analytics to discuss capitalizing on mobile advertising.
Crid Yu, Vice President and Managing Director of North America, InMobi
Eric Hadley, SVP Sales Strategy & Marketing, The Weather Company
John Swadener, Principal, Customer Impact Consulting, PWC
Michael Rosen, VP Online & Mobile Sales, AT&T Adworks
Nada Stirratt, Chief Revenue Officer, Acxiom
Tim Reis, Head of Mobile Solutions, Google Inc.