Gone are the days when a 2 percent response rate deserves an end zone victory dance. This is a Big Data, cross-channel, ROI-driven playing field that takes no prisoners. See how marketing will change forever.
Moderator: Doug Ray, President, Carat Global Tim Cadogan, CEO, OpenX
John Battelle, Chairman and CEO, Federated Media
Scott Howe, CEO and President, Acxiom