We have unprecedented access to data and measurement tools. For the multi-billion dollar advertising and media industry, this means leveraging data to connect with consumers in powerful new ways. The Data Congress unites an all-star lineup to detail how data and analytics drive performance and the bottom line.
Moderator: Jack Marshall, Editor, Digiday
Sam Cox, VP Business Development, OpenX
Dana Hayes, GVP Global Partner Development, Acxiom
Joe Inzerillo, SVP, Content Technology/CTO, MLB Advanced Media
Dave Reed, SVP Revenue Operations, MediaMath
Preetham V V, GM & Product Head, Brand & Commerce, InMobi