Acxiom überträgt best for planning ins Geo-, Direkt- und Online-Marketing

Posted by | Presse | No Comments

Acxiom bietet ab sofort die Übertragung der Markt-Media-Studie best for planning (b4p) in den Raum sowie auf alle relevanten Direktmarketing- und Online-Medien.

München, 17.12.2013. Nachdem Acxiom als Partner der VerbraucherAnalyse Ergebnisse für Geo- und Direktmarketing nutzbar gemacht hat, profitieren Acxiom Kunden nun auch unmittelbar von den erweiterten Möglichkeiten mit b4p. best for planning (b4p), die vor kurzem veröffentlichte erste gemeinsame Markt-Media-Studie der vier Medienhäuser Axel Springer, Bauer Media Group, Gruner+Jahr und Hubert Burda Media, beinhaltet sehr detaillierte Erkenntnisse zu Konsum, Einstellungen und Mediennutzung deutscher Verbraucher. Read More

Study Conducted by Independent Research Firm Exposes the Need for a New Standard to Enable True 1:1 Marketing at Scale

Posted by | Presse | No Comments

Targeting and measurement across channels, formats, and devices remains a significant challenge

New York, NY. – October 29, 2013 — Acxiom® (Nasdaq: ACXM), the leading enterprise data, analytics and software-as-a-service company, today unveiled a commissioned study conducted by Forrester Consulting on behalf of Acxiom. The study, The Future is Cross Channel 1:1 Marketing At Scale details key aspects of the current uses of data and provides a roadmap for marketers who are increasingly embracing data-driven marketing approaches and seeking solutions for true 1:1 marketing at scale. Read More

Acxiom Disrupts Conventional Marketing Models with New Audience Operating System (AOS)

Posted by | Presse | One Comment

First of its kind cloud-based platform puts the world’s best data and insights at marketers’ fingertips to deliver true 1:1 marketing at scale and revolutionize customer experiences

New York, NY. – September 24, 2013 — Acxiom® (Nasdaq: ACXM), the leading enterprise data, analytics and software-as-a-service company, today introduced a new way for marketers, agencies and publishers to define, manage and reach best audiences across online and offline channels. Acxiom Audience Operating System™ (AOS) is unique because it enables marketers to connect all types of traditionally disconnected data and – for the first time – to create a truly singular view of the consumer. AOS derives better insights to help marketers more clearly understand their audiences and more accurately anticipate what will appeal to them. This creates more effective marketing campaigns and ultimately, happier consumers. Read More

Acxiom Innovation Leadership Recognized With Top Award Wins

Posted by | Presse | No Comments

The Company Takes Home People’s Choice Stevie® Award and Silver Stevie® Award in 2013 American Business Awards

San Francisco – September 18, 2013 — Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, has been named a winner of a People’s Choice Stevie® Award for Favorite New Products in The 11th Annual American Business Awards ceremony, as well as a Silver Stevie® Awards winner in the competition at large. Read More

Acxiom Recognized As Innovation Leader

Posted by | Presse | No Comments

Ascends to #16 in InformationWeek Ranking

SAN FRANCISCO, Ca. – September 9, 2013 — Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company today announced that it ranked #16 on this year’s InformationWeek 500 – a list of the top technology innovators in the U.S. Acxiom has appeared on the InformationWeek 500 for 9 of the last 10 years, and this is its second time in the top 20. The full list can be accessed at informationweek.com/500. Read More

Acxiom Launches New Consumer Portal

Posted by | Presse | No Comments

AboutTheData.com aims to give consumers access, transparency and choice.

LITTLE ROCK, Ark. – September 4, 2013 – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company today announced the unveiling of AboutTheData.com, the first online consumer portal of its kind that allows individuals to view and update core data elements that are part of the information Acxiom makes available to advertisers for digital marketing.
Read More