Study Conducted by Independent Research Firm Exposes the Need for a New Standard to Enable True 1:1 Marketing at Scale

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Targeting and measurement across channels, formats, and devices remains a significant challenge

New York, NY. – October 29, 2013 — Acxiom® (Nasdaq: ACXM), the leading enterprise data, analytics and software-as-a-service company, today unveiled a commissioned study conducted by Forrester Consulting on behalf of Acxiom. The study, The Future is Cross Channel 1:1 Marketing At Scale details key aspects of the current uses of data and provides a roadmap for marketers who are increasingly embracing data-driven marketing approaches and seeking solutions for true 1:1 marketing at scale. Read More

Acxiom Disrupts Conventional Marketing Models with New Audience Operating System (AOS)

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First of its kind cloud-based platform puts the world’s best data and insights at marketers’ fingertips to deliver true 1:1 marketing at scale and revolutionize customer experiences

New York, NY. – September 24, 2013 — Acxiom® (Nasdaq: ACXM), the leading enterprise data, analytics and software-as-a-service company, today introduced a new way for marketers, agencies and publishers to define, manage and reach best audiences across online and offline channels. Acxiom Audience Operating System™ (AOS) is unique because it enables marketers to connect all types of traditionally disconnected data and – for the first time – to create a truly singular view of the consumer. AOS derives better insights to help marketers more clearly understand their audiences and more accurately anticipate what will appeal to them. This creates more effective marketing campaigns and ultimately, happier consumers. Read More

Acxiom Innovation Leadership Recognized With Top Award Wins

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The Company Takes Home People’s Choice Stevie® Award and Silver Stevie® Award in 2013 American Business Awards

San Francisco – September 18, 2013 — Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, has been named a winner of a People’s Choice Stevie® Award for Favorite New Products in The 11th Annual American Business Awards ceremony, as well as a Silver Stevie® Awards winner in the competition at large. Read More

Acxiom Recognized As Innovation Leader

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Ascends to #16 in InformationWeek Ranking

SAN FRANCISCO, Ca. – September 9, 2013 — Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company today announced that it ranked #16 on this year’s InformationWeek 500 – a list of the top technology innovators in the U.S. Acxiom has appeared on the InformationWeek 500 for 9 of the last 10 years, and this is its second time in the top 20. The full list can be accessed at informationweek.com/500. Read More

Acxiom Launches New Consumer Portal

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AboutTheData.com aims to give consumers access, transparency and choice.

LITTLE ROCK, Ark. – September 4, 2013 – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company today announced the unveiling of AboutTheData.com, the first online consumer portal of its kind that allows individuals to view and update core data elements that are part of the information Acxiom makes available to advertisers for digital marketing.
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Geomarketing: Neue Gebietseinteilung für noch effektiveres Marketing

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Die Acxiom Deutschland GmbH ergänzt mit der Einführung ihrer neuen Gebietsebene KGS14PLZ ihr Datenangebot um detaillierte Zellen für optimierte Mediaplanung und Verteilung. Sie verbindet dabei gleichzeitig erstmalig für Deutschland die feinräumige Raumstruktur für amtliche Daten mit der postalischen Gebietsstruktur.

Neu-Isenburg 05.12.2012. Die Innovation KGS14PLZ bietet Unternehmen bei der Umsetzung von unternehmerischen Maßnahmen erstmalig drei wesentliche Kennzahlen in einer einzigen Datenbasis: Kreis-Gemeinde-Schlüssel (KGS), Postleitzahlen (PLZ) und homogene Gebiete mit durchschnittlich ca. 400 Haushalten. Read More

Acxiom-Veranstaltungsreihe klärt offene Fragen zum neuen Datenschutzgesetz

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So sieht die Zukunft beim Erheben, Speichern und Verwenden von personenbezogenen Daten aus

Neu-Isenburg, 04.12.2012. Der Marketing-Services-Anbieter Acxiom hat im Oktober und November eine Seminarreihe über Datenschutz in Frankfurt a.M., München und Hamburg veranstaltet. Anlass war die seit September abgelaufene Übergangsfrist der Bundesdatenschutznovelle von 2009. „Als einer der führenden Marketing-Dienstleister in Deutschland ist es für uns selbstverständlich, bei dem sensiblen Thema Datenschutz immer auf dem aktuellen Stand zu sein“, so Dr. Sachiko Scheuing, europäische Konzern-Datenschutzbeauftragte bei Acxiom. Read More